To start this off we need to understand how mobile game developers earn revenue from their apps. Frantic Architect is a hyper-casual game, meaning it is easy and free to play featuring a very minimalistic user interface. Because of this, the potential user base is very wide and almost anyone can find fun in these games. Users generally do not use such apps for very long, therefore there is an opportunity to promote more complex games with in-app purchases. This is where most of the revenue comes from – ads featuring other games.
How to get the ads on the app? One option is to use an advertising network such as Google AdMob where advertisers set cost per click (CPC) bids to tell how much they are willing to pay.
The second option is to look for someone to take care of everything connected to launching an app into the market, an example is Voodoo.io.
In one, you stay more independent and earn revenue directly, while the other will publish the app for you and market it themselves.
The Story William Kwan – Founder
Just check this game out and see for yourself:
Or you can just watch the gameplay trailer below.
How Much Was Earned?
410,678 Downloads and Total ad revenue $2500 that totals for $0.16 per download.